Emerging Markets Outperform

This upturn in fortunes in color cosmetics is largely due to Latin America and Eastern Europe, where recent economic prosperity is allowing consumers to spend more on nonessentials. With real GDP growth of 6.5% in 2006, Eastern Europe was the world’s fastest growing region in economic terms. Furthermore, disposable incomes in both Eastern Europe and Latin America expanded by 18% in 2006, fuelling gains across a range of categories. Euromonitor International’s research shows color cosmetics rose by 10% in Latin America and 13% in Eastern Europe during 2001–2006, enlarging the sector by a combined $1.4 billion.

Double-digit growth has been the norm in Eastern Europe in recent years, although the market did show some signs of slowing down in 2006 (from a high of more than 17% in 2003). Growth was underpinned by the increasing spending power of the female population—which had a positive impact on sales of premium and masstige products, particularly for foreign brands, which are perceived to be of higher quality and therefore hold a certain cachet. Sales were also positively influenced by the success of direct selling companies such as Avon and Mary Kay, by offering consumers good quality products at competitive prices.

Lip products represented the largest and most dynamic subsector, with sales increasing by 12% in 2006 to exceed $1 billion. A lipstick is a must-have product for most Eastern European women. In Russia, for example, research carried out by MAGRAM Market Research suggests that 90% of women in the 16–55 age group wear lipstick every day.

Growth forecasts to 2011 for Eastern Europe also remain positive. On a national level, Ukraine appears to offer the best development prospects, with sales expected to increase 9% per year between 2006 and 2011. Indeed, the market’s future potential has been recognized by Avon, which has invested $4.8 million in the construction of a new office and warehouse complex in the country and named it as a priority market for the future.

Asia-Pacific to Drive Growth

Despite falling short of the global average growth rate in color cosmetics in the 2001–2006 period, Asia-Pacific looks set to be the most dynamic region to 2011, with Euromonitor International forecasting average annual growth of 5%. This can, in part, be attributed to economic recovery in Japan, the region’s largest market. Sales of $30 billion in Japan account for almost 50% of the region’s sales. Manufacturers are having particular success in targeting the most important Japanese consumer group for color cosmetics—working women in their 20s and 30s who demand convenience and portability. SK-II’s Air Touch Foundation, for example, proved immediately popular following its launch in August 2006. The product is sold in unique round packaging and uses a battery-operated cartridge system.

Most importantly, however, it is designed to fit the contours of women’s hands, compact enough to be carried in a handbag and elegant enough to be used in public.

China, in absolute terms, will contribute significantly to the region’s growth, with the market for color cosmetics set to rise by $0.6 billion by 2011. Although color cosmetics is moving from being perceived as a luxury to an everyday item in the minds of many Chinese women, this trend is confined to urban areas. The key to unlocking the future growth potential in this category in China will lie in increasing penetration in the rural areas. Direct sellers—including Avon and Oriflame, which have licenses in China—are well placed to capitalize on this potential.

Although the Indian market for color cosmetics, with sales of $4 billion in 2006, is only one-third the size of China, it is one to watch out for in the future. Renowned for its use of makeup, much of its population still rely on natural, homemade products. However this is set to change as consumers become more demanding, and with India witnessing the fastest value growth for color cosmetics in the world, more and more international players are expected to make their foray into the country. Existing brands are expected to increase their product offerings and presence nationwide.

All About the Eyes

Fashion trends always have a major influence on color cosmetics, impacting both seasonal color collections and the demand for certain products, particularly eye makeup and lip products. Globally, eye makeup was the fastest growing subcategory, with 5.1% growth in 2006 to reach sales of $9.4 billion. Rimmel London’s color collection epitomizes the trend for pale lips and heavy eyes, and it is a look that has been heavily reinforced by celebrity proponents.

In terms of innovation in developed markets, this has meant a particular focus on mascara. Formulations are getting thicker, longer lasting and appearing with added benefits—such as curling, moisturizing and effects that make lashes appear fuller, longer or more defined. Delivery formats have come into their own in this subsector, with the emphasis on developing new brushes that work with the product for improved results, further enabling manufacturers to increase unit prices. A new generation of geometrically shaped mascara applicators has been turning up at department store cosmetic counters and drugstores across the developed markets. Some of the new brushes have unevenly notched nylon bristles that make them resemble corrugated toothbrushes (e.g. Maybelline New York’s Lash Stylist). Other brands are replacing rigid fiber brushes with flexible plastic combs or rubbery prongs (e.g. Chanel’s Inimitable mascara).

Some Hope for Nails

At a global value of $3.3 billion, nail products is both the smallest color cosmetics category and the least dynamic, with a compound annual growth rate (CAGR) of less than 2% between 2001 and 2006. Nail polish accounts for 75% of nail products sales, and with a forecast CAGR of just 1% to $2.7 billion over 2006–2011, it is easy to see what is behind the wider category’s slow pace of growth.

Part of the problem is the “natural look,” the prevailing beauty trend in many Western markets in recent years. The preference for healthy, bare nails contributed to nail polish declines in some of the category’s biggest markets between 2001 and 2006—notably the U.S., the U.K., France, Germany and Italy. Competition from salons, which offer affordability and convenience as well as increasingly more natural-looking artificial nails, is also having an effect—particularly in the U.S., which at $592 million in 2006 is the world’s

largest nail products market.

The at-home nail polish market has tried to win back consumers from salons, with marketers primarily concentrating on developing new color collections and offering nudes and neutrals as the popularity of French manicures persists. Recently, the market has received a boost from renewed interest in color and, notably, the resurgence of black polish. Convenience has also been a focus, with fuss-free applications and quick drying formulations attempting to challenge the professional market.

In terms of convenience products, the market could see an upsurge in activity as manufacturers begin to take inspiration from mascara innovation in developing high performance brush technology. Maybelline’s newest line extension, Express Finish 60 Second Nail Color, uses an exclusive control-flow brush, which is said to dispense the optimal amount of color for smooth, even application that resists chipping and peeling. The recent global launch of Bourjois 1 Seconde boasts a patented fan-effect brush that adapts to the size of each nail to provide one stroke application. New brush technology offers color cosmetics brands new scope to revive sales of nail polish. It may not convince consumers who prefer the natural look, but it could appeal to those who are not willing to invest the time or money in salon manicures. Such innovation is unlikely to help nail polish exceed current lackluster forecasts, but it could generate new interest in what has been a market marked by low innovation.

Emphasis on Value Add; Segmentation

Leading industry players have been made aware of key sectors and markets to tap into; however, being unaware of prevailing trends in the driving markets of the U.S., the U.K., France and Japan could result in failure. The proliferation of color cosmetics with value added properties such as skin care benefits, customized shades, scientific efficacious/natural ingredients and portable convenient attributes continues unabated.

Mineral makeup has been the biggest recent success in this area. Aside from not being packed with chemicals, it claims to deliver important nutrients to the skin, contain natural SPF, provide good coverage (sweat proof and water-resistant and especially good for skin conditions such as rosacea or acne, or during post-surgery) and allow skin to breath (doesn’t block pores; non-comedogenic).

Bare Escentuals, a U.S. prestige mineral makeup company, has been credited with initiating the trend, and has become one of cosmetics and toiletries’ most dynamic up-and-coming players, with projected sales growth of up to 30% for 2007 (see the “Stock Watch” column in the September 2007 issue of GCI magazine). Mineral makeup came into the spotlight in 2006, and is set to go mainstream over 2007. Mass-market brands that have introduced or are set to launch mineral lines in the short term include Maybelline, Revlon, Almay, Neutrogena, Cover Girl and Walgreens’ exclusive brand, IsaDora.

Keeping color products fresh for longer is an unexploited area of value-added potential. According to a recent study, one in four British women are using makeup that is more than four years old, with nearly two-thirds of the women surveyed stating they continued to use their mascara for more than two years, clueing manufacturers to opportunities in labeling innovations to further monitor the shelf life of cosmetic products.

For the same reasons that value adding has become important, manufacturers are also looking to boost volume sales by drawing in new consumers or by raising unit prices by providing superior products to consumer niches. Segmentation is largely along age and ethnic lines, with a handful of color cosmetics firms going after the male consumer. Swedish clothing chain H&M first hit the headlines with a mascara for men in January 2007, and niche men brands are springing up, notably KenMen. As with skin care products, ethnic groups are a key target group for color cosmetics. Prescriptives now offers Colorprint to suit ethnic skin tones, and MAC’s recognition of the opportunity is clear in its use of Missy Elliot, Mary J. Blige and Little Kim as spokesmodels.

In the U.S., the world’s largest market, Hispanics, African-Americans and Asians accounted for approximately one third of the population in 2006. This is projected to increase by more than 13% to 95.6 million by 2010, while the overall U.S. population is expected to grow by approximately 5% during the same period. Consequently, industry players are expecting retail sales of ethnic specific color cosmetics to rise. However, manufacturers will need a focused distribution and advertising approach to make the greatest impact among ethnic consumers in order to overcome unique challenges that the category presents.

The rising disposable incomes of tweens and teens are creating distinct segments that manufacturers are eager to exploit—the “age compression” phenomenon or KGOY (kids getting older younger) means that this generation favors electronic goods and color cosmetics over toys. In response to this, players such as Oriflame, with its Star Lips and Bratz mascara, are developing brands specifically for this category.

Bright Future

In terms of future prospects, the outlook is positive for color cosmetics, which is forecast to keep pace with the overall cosmetics and toiletries market at a steady 3% per year through 2011. This is a more optimistic picture than was being painted this time last year and demonstrates that efforts to generate greater demand worldwide are paying off.

Looking forward, it is expected that manufacturers will continue to develop innovative, added value products in order to encourage consumers to trade up within the sector. However, the trend is not entirely industry led. Consumers, too, are looking for better results from their makeup. They are also demanding convenience and more-for-less through combination products, such as antiaging foundations. From a manufacturer point of view, this allows brands to differentiate themselves in a crowded and competitive sector and, by offering more, to justify higher prices.

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

Your worries are over! Naked Minerals is a new, cutting edge line of pressed mineral makeup that has redefined the meaning of mineral makeup. This innovative line of pure face makeup combines the silky, youthful effect mineral makeups are loved for with the colors and usability women expect from their makeup to give you a quality makeup product that you can apply anywhere. Using Naked Minerals means beautiful, radiant skin without ever worrying about clogging or irritating your skin.

Unlike many mineral makeups on the market today, Naked Minerals really is 100% pure. These pure cosmetics are free of perfumes, dyes, talc, and skin damaging chemicals. Every single product carried in the Naked Minerals line contains nothing more than a blend of genuine minerals that protect and refine your skin. Each product is hypoallergenic, making Naked Minerals perfect for those with extra sensitive skin, and offers protection from ultraviolet rays with at least an SPF of 15.

Naked Minerals offer a wide range of shades so you can find the perfect mineral makeup for your skin tone, even as it changes through the seasons. The almond and caramel shades are best for most women and are designed for medium and olive skin tones with neutral or gold undertones. Naked Minerals also offers products for very fair skin typical of sunburns with their vanilla line, and even accommodates dark, espresso skin tones through the deep chocolate line. Each skin tone category contains a variety of shades in warm and cool hues so you are sure to find the perfect color to enhance your natural beauty!

If you have tried mineral makeup before, only to give it up because the application process was so difficult and messy, Naked Minerals has made it easier! Instead of a fine powder that blows all over the bathroom counter, each product is neatly pressed into a stylish compact for easy use. The relaxing and healthful setting mist, an essential oil commonly used in aromatherapy, is mess-free as well. Simply spray the small bottle across your face to set the makeup or to quickly refresh your makeup throughout the day. Naked Minerals is designed for all day use, lasting up to 24 hours. It’s so natural you can exercise or even sleep without having to reapply your makeup, and it won’t stain sheets or clothing!

Naked Minerals also offer competitive prices for such revolutionary mineral makeup products. For less than $200, the Supreme Collection includes everything you need for a sheer and natural, beautiful glowing face, in a chemical free color perfect for your skin tone. A full set of handmade makeup brushes are neatly packaged in a stylish cosmetics bag, along with liquid mineral concealer, which is also perfect for protecting and plumping your lips, two shades of foundation and bronzer, and a complimenting eye shadow trio. A pure pigment mineral blush compact comes with the package as well, for a natural sunny glow to your lips and cheeks. You will also get a bottle of Neroli mist setting spray to finish your makeup application, and a free brows kit complete with a small, handy mirror, an assortment of style shapers, and a pure mineral brow pencil. With Naked Minerals, you only need to apply a small amount to see the best results, so each package is truly an excellent value!

You know you are doing something good for your face when you apply Naked Minerals. From the silky feeling of your skin to the radiating glow you see in the mirror, you will see a tremendous improvement in your skin’s natural qualities. If that’s not enough, each Naked Minerals product comes with its own certificate of authenticity to prove its only pure ingredients. Better yet, Naked Minerals is covered by a 100% satisfaction guarantee to ensure your safe use and complete satisfaction. So, if you have been considering mineral makeup or if you were unhappy with the other mineral makeups you have tried, give Naked Minerals a try. You and your skin will be glad you did!

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

What are mineral cosmetics? In essence, they are the new age cosmetics prepared from natural minerals and inorganic pigments that abound the Mother Nature. Hundreds of natural mineral compounds like mica, titanium dioxide, zinc and iron are redefining the cosmetic industry with their wonderful healing and rejuvenating properties. Currently, these natural components are being used widely to make hundreds of cosmetic products, which range from a simple bowl of talcum powder to more sophisticated eye creams.

When you use these cosmetic products, you stand to gain several benefits and advantages like:

1. These products are natural, and they look and feel exotic,

2. These products can stay on your body throughout the day

3. They are excellent and non allergic on any part of your body

4. They do not dry up your skin by removing the moisture

5. They will not cause any inflammation on your skin

6. There are no harmful residues and chemicals that can spoil the look of your skin

Synthetic cosmetic products create allergies and wrinkles on your skin after an extended usage. Once the effect of age sets on your body, these dangerous additives will create harmful chemical residues in your skin to make it sag and loose its elasticity. Ideally, you may wish to avoid all cosmetic products that contain chemical ingredients.

The best alterative would be to use beneficial mineral cosmetics that contain only the natural ingredients that are fresh and rejuvenating. These products have a long shelf life and display wonderful healing properties, even after a lengthy period of time.

Mineral cosmetics are also known as organic cosmetics, and they are true to their name with some of the best known natural ingredients. Most of these superb products contain a wonderful ingredient called “Multan Mitti” (fine and loose soil that is rich in zinc and iron), that is powdered very finely, at a particle rate of mili-micrometers. These special products are very gentle and smooth over your skin and provide a protective layer against environmental pollution and harmful UV rays. You can pick up a big catalogue of products that range from simple mineral foundation powder jars to complex mineral liquid makeup kits. Hundreds of cosmetics firms manufacture wonderfully composed and exquisitely packed cosmetics products for their consumers.

Some of the notable advantages of mineral cosmetics are:

1. These products are highly UV resistant, and help prevent dangerous rays from damaging deeper layers of skin

2. They are also anti-inflammatory and non-allergic

3. These products do not have talc substances in them, and hence help your body to retain moisture for a long time

4. Use these wonderful products to lend a silken touch to your skin

5. These superior products can help your skin to breathe more oxygen and assist the body to generate new skin cells

6. These products are healing and recuperative

7. These products are excellent for all skin types

As mineral cosmetics products are the creation of nature, and due to their magical properties, they are already gaining attention of millions of men and women. People simply love the exotic fragrance and rich smoothness of these products. With no chemical residues or total absence of allergens, these exquisite products are considered the best of nature and thought to be surreal for its great qualities and magical properties.

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Mineral Cosmetics are Great for Sensitive Skin Types and Conditions

Mineral make up is the best cosmetic for women with acne, rosacea or other skin conditions, not only because you can control the coverage by adding thin layers, but because the ingredients are non-comedogenic and inert, less likely to cause reactions. People with allergies can use mineral makeup, and reviews of the various brands consistently mention how easy it is to apply and how wonderfully it camouflages imperfections. African Americans and other ethnic women are delighted to discover that, unlike many other make-up brands which ignore skin colors that don’t fall into the narrow range of Caucasian shades, mineral make-up companies are creating makeup that blends beautifully with every skin tone.

Skin Has a Natural Healthy Glow with Mineral Based Ingredients

For basic skin care, add mineral foundation to your regime: many women have noticed that simply using the makeup contributes to their skin’s health. They say their pores look smaller, blemishes or roughness that had been caused by unknown allergies to other makeup products disappear and in general their skin looks better after having used the minerals for awhile, even when they aren’t wearing makeup. Mineral makeup doesn’t contain talc (a known irritant), other fillers, weird chemicals or added colors. Mineral cosmetics do contain zinc oxide or titanium dioxide, both minerals that provide sunscreen protection. Companies like About Face, Bare Essentials, Sheer Cover and Bare Minerals are providing women with cosmetics that actually improve the skin while improving the day to day look of the skin.

Sample Sizes are Available at Many Retailers and on TV to Help Your Choose the Right Foundation Shade for Your Skin Coloring

Mineral makeup isn’t cheap, so if you aren’t sure what shade works best on your skin, try to get a sample size to take home and try in different lights. Some companies like Base Escentuals and Loreal have store counters where you can try different shades, but unless the light in the store is similar to the light you work and live under, you may find you get home with a shade that doesn’t complement your skin. You may want to purchase two shades; one lighter and one darker, for contouring or mixing. For lightweight coverage, you’ll probably just need a foundation color and maybe a blush: for heavier coverage, choose a concealer to apply after the foundation. If you’re used to buying inexpensive liquid or cream makeup, you may be shocked at the cost of a good mineral makeup, but it takes awhile to go through it, and most customers find that it’s completely worth the price.

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Actually, this is probably the few places where less is actually more. All make up is made using the same basic minerals. Micas, oxides, and clays have been the main ingredients for centuries before beauty became industrialized. With that industrialization came the addition of ingredients that stretched product to save money in mass production which created bigger profit margins for commerce, but led to less than ideal results for women at the cosmetics counter. Mineral make up uses those minerals that actually make a difference to the user.

The colors found in the oxides BEFORE blending are bright and vibrant meaning that it takes less product to alter the appearance of the skin. Micas are blended with the oxides to temper the shade and, in some cases, create sparkle or glow. Your mineral make up is in a shaker top jar. It is loose, not packed, which means there are no substances used to keep the powder pressed into its packaging.

This is a plus for women with sensitive skin. Did you know that most make up is pressed into nickel containing packaging? For those with a nickel allergy, this is a horrible discovery when a make up brush makes contact with the metal of the container and then leaves its residue on the face. Many outbreaks might take months to heal.

Combine better color concentration and the lack of nickel in your packaging. Anyone can see the increased value of mineral make up. Less filler, more beauty!

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

Lipstick is one of the most common and one of the most traditional makeup cosmetics. It comes in numerous colors, but mostly reds, pinks and browns to help complement the skin tone. Some women also use it on the cheeks as a type of blush. Just like the previous mention of makeup cosmetics, lipstick also comes in different forms. There is the wax stick or more creamy types that you would apply with a lip brush.

Lipstick can be very fun to work with because it can be used to execute different looks. You can go for the matte look by adding a touch of foundation to your lips; then apply the lipstick right on top of that. The foundation also provides a longer lasting hold. You can add shine with some gloss or even make your lips appear to be fuller by outlining your lips with some liner. The possibilities are nearly endless.

Although applying and wearing makeup can be loads of fun, you always need to be careful with the products you use. Here are a few makeup tips to help you. You should test the makeup on the outside of your hand or on your inner arm to do color matching and allergy testing. Mineral makeup normally works well with all skin types and has no irritants. If you have super sensitive skin you will want to use a mineral makeup.

Also, never go to bed without removing your makeup. Regular soap and warm water is great and there are also special creams made for makeup removal. They cleanse the skin of the cosmetics and also moisturize it too. Browsing through almost any female magazine can give you some useful makeup tips. If you don’t own any makeup, you should go out and get some, and get noticed! 

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

Certainly, women plagued by a legion of pimples want relief from this emotionally taxing skin condition. However, is mineral make-up the right cosmetic choice for camouflaging and treating acne? Moreover, is there a scientific basis for such claims?

Lets answer this question by reviewing the facts. The primary ingredients of most mineral make-ups include zinc oxide and titanium dioxide. Several clinical studies have documented medicinal usages of both minerals, which could also prove useful in acne therapies.

Anti-bacterial and inflammation reducing effects of zinc oxide:

The life of an acne lesion involves a myriad of hormonal shifts, cellular changes and immunological responses within the skin. Amid these molecular activities, the skin works to control the spread of acne aggravating bacteria that provoke inflamed lesions.

Zinc oxide could help enhance this bacterial policing. For example, a study in the European Journal of Surgery found that zinc oxide could actually reduce the bacterial count and limit inflammation in open wounds created on the skin of mice.

Besides expediting wound healing, zinc oxide has proven itself effective at removing facial blemishes as equaling vexing as acne- warts. According to a report in the International Journal of Dermatology, topically applied zinc oxide treated warts better than a combination of salicylic acid (a common active ingredient in topical acne medications) and lactic acid.

The drying effect of zinc oxide and titanium dioxide

  Another remedial trait of zinc oxide and titanium dioxide is their drying capacity. Experiments with zinc oxide presented in Skin Research and Technology demonstrated that this mineral has a drying and peeling effect on the skin. Similarly, acne drugs like isotretinoin (also trademarked as Accutane) exhibit a drying and peeling effect on the skin that ultimately helps reduce a patient’s acne lesion count and the visibility of acne scarring.

In short, one can attribute much of the potential acne controlling traits of mineral make-up to the properties of zinc oxide and titanium dioxide. Zinc oxide can reduce inflammation-causing bacteria and encourage increased peeling or exfoliation of the skin.

Heightened exfoliation can counteract deficiencies in skin shedding that lead to clogged pores and more pimples. Finally, the combination of zinc oxide and titanium dioxide are drying agents that can absorb excess facial oil secretions. This drying action can further reduce the chances of rancid, hardened oils and clumped dead skin cells blocking the pores and evolving into acne lesions. Based on these facts, testing out mineral make-up to combat acne makes sense.

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Loose mineral cosmetics are bare cosmetics. Such products do not have preservatives, oils or waxes in them. Bare mineral makeup powders can be used to cover up imperfections and accentuate your good features.

Mineral Makeup Advantages
The skin is exposed to pollutants everyday, we need to look after our skin and nothing is better than using natural makeup. Mineral makeup is preferred the world over because of the following reasons: ·  It allows the pores to breathe. ·  It provides comfort from irritated skin. ·  UVB (Ultra Violet Type B)and UVA (Ultra Violet Type A)protection up to SPF 20 available. ·  Is water resistant. ·  Does not contain talc or fillers. ·  Is composed of materials that do not support bacteria. ·  Is sensitivity tested. ·  Is environment friendly, and not tested on animals. ·  Are available in shades to match every skin tone. ·  Provides maximum coverage that looks and feels natural.Natural Mineral Products              
There are many mineral products available in the market which cover every aspect of makeup. A few of them are listed below, with tips for application. 1.       Blush/Bronzers
Used to add a natural glow to your complexion, these products are hypoallergenic and long lasting. As they are in a concentrated form they should be applied in small amounts only. This product can be used on the lips and nails as well to give you a perfectly matched look!How to apply

Blushers and bronzers can be applied using soft cotton, powder brushes with natural bristles or a fan brush.
Made without additives, dyes, waxes or fillers, these products are each handcrafted. They go with each other perfectly creating natural, bright and beautiful effects. Mix them to create a color of your choice!This product can be applied dry or wet, so go ahead and use it the way you like.

How to apply

You can use an eye shadow brush made of natural bristles. 3.       Foundation
The foundation is made of pure minerals and pigments. It does not clog pores and is non drying. This mineral product provides full coverage and sunscreen too. Skin imperfections like under eye circles are perfectly covered using the foundation.How to apply

Use a soft powder brush to apply foundation.

Use this product while going out for dinner, on your wedding, a formal occasion or a summer evening. With this product you are sure to receive a lot of compliments and of course you are sure to shine!

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

The solution is called Mineral Makeup and it is a new revolution in cosmetics that is sweeping the world.

Unlike your traditional liquid foundation, mineral makeup is not in a liquid form at all, it is a very fine powder, almost similar to pressed powder but much more dense.

Packed in this fine powder are pure minerals from the earth that are actually good for your skin. You apply mineral makeup with a brush or sponge applicator and buff it onto your face using a circular motion. You do not get the mess of liquid makeup and that oily feeling you usually feel left on your skin.

Mineral Makeup is very color forgiving and usually comes in basic shade names like light, medium, and dark. Even if you happen to pick the wrong shade, mineral makeup is very blendable and can be worked with. Unlike liquid foundations, mineral makeup does not leave a line of demarcation.

Mineral makeup also takes no time to apply. All you need is a makeup brush and a jar of mineral foundation and within 2 minutes your face is perfectly covered and your ready go…perfect for those with busy lifestyles. Applying mineral makeup could not be simpler.

The most notable claim from users of mineral makeup is how light and soft the mineral foundation feels on their skin. It really does feel like you are wearing nothing at all. For those that dislike makeup in the first place this is often reason enough to give mineral makeup a try. Mineral makeup does not clog your pores, and can even be worn overnight…try that with any liquid foundation!

Mineral makeup is become increasingly popular and may soon out sell liquid foundations all together. If you haven’t worn makeup in awhile because you are tired of the hassle of applying traditional foundations but still want a polished look, mineral makeup may just be your answer.

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…

Welcome to Mineral Make up Blog, all you want to know about mineral make up can be fine here…